Event Management for Customer Engagement and Brand Building – From Concept to Completion
Introducing our SkillsFuture Credit-Eligible WSQ Events Management Course (with practical floristry applications) in Singapore
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This course explores product development through practical examples from the retail sector, including pastries, lifestyle goods and floristry, helping learners understand how products such as floral arrangements are conceptualised, developed and brought to market in Singapore.
Event Management for Customer Engagement and Brand Building – From Concept to Completion
Successful products rarely happen by chance. Behind every well-received product is a clear understanding of market trends, target audiences and thoughtful design decisions.
Our SkillsFuture Credit-eligible WSQ Product Development course bridges the gap between creative design and commercial thinking. Over 16 hours across three days, learners will explore how ideas can be transformed into cohesive product concepts that resonate with modern consumers.
Through guided discussions, case studies and practical exercises, participants will examine how trends, branding and commercial considerations influence the way products are designed and launched. Examples discussed during the course are drawn from multiple areas within the retail sector, including lifestyle goods, pastries and floristry.
Alongside hands-on activities, participants will also gain insight into evaluating ideas, refining product concepts and preparing them for launch.
Sign up for the course by clicking here.
Read on to find out more, or WhatsApp us by clicking here for a personal consultation.
Course Details
Course Name: Event Management for Customer Engagement and Brand Building – From Concept to Completion
Course Code: TGS-2026061359
Funding Validity: 9 January 2026 to 8 January 2028
Duration: 16 hours over 3 days
Prerequisites: Computer literacy and a minimum of 3 GCE O Level passes including English, or WPL Level 5
Please note that the written assessment will be conducted in English.
Studio Location: One Commonwealth Lane #02-30
Please click here for directions to our studio
Course Dates and Schedule
Coming Soon
Please note:
Course timing will be from 9.30 to 4pm on days 1 and 2 , and 9.30 to 1.30pm for day 3
Lunch will be provided for days 1 and 2
Day 3 includes a 2-hours assessment
Who This Course Is Suitable For
This course is ideal for:
Aspiring entrepreneurs and career switchers – Individuals looking to enter the retail or creative industries with a stronger understanding of product development.
Existing practitioners - Professionals who wish to refine their approach to product conceptualisation, branding and launch strategy.
Related professionals - Individuals working in areas such as events, retail, hospitality, marketing or visual merchandising who want to understand how products are developed and brought to market.
If you would like to find out whether this course is suitable for you, feel free to reach out to us at 9068 5320.
What You’ll Learn
During this course, learners will explore the key stages involved in developing products for modern consumers. Topics covered include:
Market Analysis - Understanding consumer trends and identifying relevant target audiences.
Brand Strategy - Defining product identity and positioning within the retail market.
Commercial Design and Costing - Understanding costing considerations, supplier sourcing and developing cohesive product concepts.
Content and Launch Strategy - Exploring how product presentation, photography and communication support product launches.
Performance Tracking - Learning how to evaluate product performance through customer feedback and sales indicators.
Learners who complete the course will also gain access to additional online learning resources and continued support.
What You’ll Create
As part of the practical exercises in this course, participants will develop and present a small collection of product concepts. These hands-on activities allow learners to apply product development principles such as design considerations, presentation and commercial positioning.
During the course, participants will create and bring home their very own floral capsule collection that includes a total of four products as part of the case study:
Bloom Jar
Bloom Carrier
Garden style gift bouquet
Luxury vase arrangement
These products will be used as examples to explore how retail products can be conceptualised, styled and prepared for presentation.
Please note that materials used during the course may vary depending on seasonal availability.
Course Fees
Example: If you are a Singapore Citizen aged 50, you may receive a 70% subsidy. The remaining $216 may be paid using SkillsFuture Credits if sufficient credits are available.
SkillsFuture Mid-Career Transition Credits cannot be used for this course
SSG funding for this course is available until 8 January 2028
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
WSQ Certification
Upon successful completion of this course, you will receive a Statement of Attainment in Level 3 Product Development (Skills Code: RET-PMN-3003-1.1) under the Retail Sector Skills Framework.
To successfully complete the course, participants must achieve a "Competent" grade in the final assessment and maintain a minimum attendance of 75%. Please note that skillsfuture funding is only applicable for learners who meet these completion requirements.
Frequently Asked Questions
Is this course eligible for SkillsFuture funding and subsidies?
Yes. This course is eligible for SkillsFuture funding (including subsidies of up to 70%, and usage of Skillsfuture Credits) for learners who meet the eligibility requirements.
Can I use the Mid-Career Transition credits for this course?
No. Unfortunately the Mid-Career Transition credits cannot be used for this course. To find out the breakdown of your SkillsFuture Credits, you may wish to refer to our step-by-step guide here.
Do I need prior experience to attend this course?
Prior experience is encouraged, however, this course is suitable for beginners who are interested in learning about product development, as well as experienced practitioners who wish to refine their approach. Participants should come with a positive learning attitude and a willingness to engage in discussions, practical exercises and feedback throughout the course.